HOW TO MAKE EVENT VIDEOGRAPHY WORTH THE PRICE
With all the planning and resources that go into organising an event, successful companies do consider how event videography can be used to promote, document, and take advantage of all that hard work. But your event videography shouldn’t be an afterthought, another box to tick off in the run up to the big day.
DEFINE YOUR GOALS
If you don’t know what you want to achieve with your event video, then you risk throwing money down the drain. To get the most out of your content, you need to establish your goals before you start filming. Don’t miss the opportunity to get the right footage: not everything can be ‘fixed in post’
What Do You Want To Achieve?
The first step is to know what you want to achieve through event filming. Is it to sell more tickets for next year’s events? To grow awareness within your industry? To share the highlights of your event with those who couldn’t make it in person? To make your main competitors jealous?
Who Are You Creating This Film For?
In order to achieve your goal, you should know who you want to reach with your films. Do you want sales? The films will need to speak to potential customers, from those that know what you do to those who are unfamiliar with your work.
Showcase Your Audience
People like to see people like them, so make sure you feature the audience that you want to attract in your film. Want to increase revenue from your exhibitors? Don’t just show exhibition stalls. Make sure you capture vox pops with happy participants talking about how exhibiting has transformed their business.
Tips to Capture Perfect Event Photos and Video
It has been a known fact that events are never a one-time transaction. The efforts put into the event reap your results in many different ways. With the modern age, events are no longer a one-day transaction as well. No, I don’t mean a 2 or 3-day transaction either.
Advancement of high-tech documentation equipment like digital cameras have made sure that all events become virtually immortal in the online realm.
Work with professionals.
The first and the foremost requirement of having the right kind of documentation done is to work with the right professionals, professional photo/ videographers and professional equipment. This ensures that all the technicalities will go right.
Divide and get good.
If you are thinking about imperialism, it is definitely not that. In every event, there are a lot of different things going on simultaneously. Some of them are a part of the formal event, while others are more informal. Either way, they are important for documentation and that is why deserve some good space on your camera roll.
Tell a story.
With the technicalities done, we can now move to the more creative parts. All the photos and videos of the event that you will make public are going to tell a story. They are not just mere documentation tools. They serve as a tool that will tell something to a lot of people. Now what that something will be, is up to you to decide. But you can’t do it after the event.
How to Create an Awesome Promotional Event Video
Video is an important part of event marketing these days. It’s an engaging and cost-effective medium. In fact, 52% of marketers claim it creates the best ROI out of any marketing technique. Videos aren’t just tools to attract guests to your event. They can also be used to find sponsorship opportunities, attract speakers or presenters, and build hype for your attendees. If you place a video on your landing page, you can increase conversions by up to 80%!
Plan the Type of Video You’ll Create
Content Marketing World, finds it difficult to capture everything that happens at one of their events. Instead of trying to film everything (and doing nothing well), she prefers to carefully plan out what kind of video content she wants to make before the event. This way she can get the right footage to produce superb content.
You don’t have to know exactly what your next promotional video will be like, but it helps to have some idea of what you’ll create. Start by defining the purpose of your event video. Ask yourself what kind of value your event offers and how you can emulate that in a video.
Make a List of Must-Have Shots
If you plan to use footage from one event for the next video, there will be some parts you’ll definitely want to get. For instance, you’ll want to record the entire presentation from your keynote speaker, the bride and groom’s vows, or an award ceremony.
Make a list of any times or locations you want to capture on video. Compare these to your schedule to make sure you’re free at those times to hold a camera. If not, task someone on your team with getting the footage for you.
Videography
Videography refers to the process of capturing moving images on electronic media (e.g., videotape, direct to disk recording, or solid state storage) and even streaming media. The term includes methods of video production and post-production. It used to be considered the video equivalent of cinematography (moving images recorded on film stock), but the advent of digital video recording in the late 20th century blurred the distinction between the two, as in both methods the intermittent mechanism became the same. Nowadays, any video work could be called videography, whereas commercial motion picture production would be called cinematography. A videographer is a person who works in the field of videography and/or video production.
Uses
The arrival of computers and the Internet in the 1980s created a global environment where videography covered many more fields than just shooting video with a camera, including digital animation (such as Flash), gaming, web streaming, video blogging, still slideshows, remote sensing, spatial imaging, medical imaging, security camera imaging, and in general the production of most bitmap and vector based assets. As the field progresses, videographers may produce their assets entirely on a computer without ever involving an imaging device, using software-driven solutions. Moreover, the very concept of sociability and privacy are being reformed by the proliferation of cell-phone, surveillance video, or Action-cameras, which are spreading at an exceptional rate globally.
Videography in social science
In social sciences, videography also refers to a specific research method of video analysis, that combines ethnography with the recording of sequences of interaction that are analysed in details with methods developed on the basis of conversation analysis. One of the best known application is in workplace studies.
Videographers
On a set, in a television studio, the videographer is usually a camera operator of a professional video camera, sound, and lighting. As part of a typical electronic field production (EFP) television crew, videographers usually work with a television producer. However, for smaller productions (e.g. corporate and event videography), a videographer often works alone with a single-camera setup or in the case of a multiple-camera setup, as part of a larger television crew with lighting technician, grips and sound operators
Typically, videographers are distinguished from cinematographers in that they use digital hard-drive, flash cards or tape drive video cameras vs. 70mm IMAX, 35mm, 16mm or Super 8mm mechanical film cameras. Videographers manage smaller, event scale productions (commercials, documentaries, legal depositions, live events, short films, training videos, weddings), differing from individualized large production team members. The advent of high definition digital video cameras, however, has blurred this distinction
How to Prepare for an Awesome Video Shoot
It’s been a hot topic in 2013 (we’ve written about it, too), and many end-of-year predication posts assert it will be more of a focus in 2014. Why? Well, as Forbes explains, people respond to faces, voices, movement, and emotion—and video often contains all four of those elements, making it one crazy-powerful marketing tool. But you’ve heard the “whys” before—that’s not what we’re talking about today.
Start with a Project Brief
Before doing anything, you need to define the purpose of, style of, and audience for your videos. These points should live in a project brief, a document outlining the key expectations and specifications for the final product. The brief will help you stay on track, keep the goals of the video shoot top of mind, and ensure that everyone working on the video shoot stays on the same page.
Project Specifications:
This is the bare-bones, straightforward description of the video project. How many videos are you creating? How long will they be? How many days or hours will you be filming?
Overview:
Write 2-3 sentences that sum up the topic and purpose of this project. Why are you creating this video? Who is the audience for this video? What is the main message?
Outline:
Think about each video as a story with a beginning, middle, and end. Whether you’re creating one video or twenty, think through the key points you’d like to cover during each. It may seem like overkill, but the more prepared you are the better, especially because small details make a big difference on film.